Programm | Digital Media India 2020
Digital Media India 2020
Sessions
February 18
Dienstag
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09:30
Opening and welcome
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09:40
Keynote
Fourteen new business models and one single strategy, how to drive our business to profitability.
Referenten
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10:30
Tea break
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11:00
Digital Advertising trends. Have news publishers peaked the heights. Is news genre attractive for advertisers. What are the challenges and how to maximize the advertising revenue pie.
Referenten
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11:30
Is native advertising the holy grail of digital revenue? Is having one’s own native studio is the answer to make our cash register ring.
Referenten
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12:00
Understanding programmatic advertising, What are the new trends. How do digital ad agencies plan their programmatic campaign and how to bridge the gap between expectation of the advertiser and the publisher.
Referenten
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13:00
Networking Lunch
Networking Lunch Luncheon session, hosted by Quintype.
Topic:Digital Branding and the Newsroom - straight from the Editor’s desk Reclaim control of your website with a flexible page builder.
For invitation, please write to [email protected]
Referenten
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14:00
The Economist's Reader First Product Strategy
The Economist’s reader first product strategy. Cultivating habit and customer loyalty depends more and more on getting the digital product experience just right. How to do it. The Economists experience.
Referenten
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14:30
Building sustainable business for journalism through technology and innovation.
Referenten
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15:00
Networking break
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15:30
Alternative revenue streams
Managing the power play of content, technology and innovation to drive revenue of publishers. How easy or difficult are they to make them work in publishers favour. What are the options available and what are the some of the experiences so far'.
Chair
Referenten
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16:15
From ideas to realities. What goes behind building a news / lifestyle app and winning the World Digital Media Awards. Lessons from 'Arre' in digital newsroom.
Referenten
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16:45
South Asian Digital Media Awards 2020 Ceremony
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17:45
End of day one
February 19
Mittwoch
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09:30
Digital journalism - is the digital content bubble waiting to burst. Will our readers ever be ready for paying for content? Is digital journalism only for established players? What are the secret ingredients to sustain digital journalism.
Referenten
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10:00
With increasing consumption of video content online, every publisher is looking to create / increase their video content. How best to do it, what are some of the successful strategies to do it.
Referenten
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10:30
OTT is the new platform with potential to take on every medium. Understanding OTT, what are the opportunities and threats.
Vivek Jain, in conversation with Pradyuman Maheshwari.
Referenten
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11:00
Networking break
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11:30
The changing phase of video viewership and its impact on news dissemination. Best video practices from Facebook, for news publishers'.
Referenten
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12:00
Technology for digital transformation - enabling organisation to be agile, efficient and better performing enterprises. How to make transformation work and cut cost. Tools for publishers to cut down cost in digital business.
Referenten
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12:30
Machine learning algorithms manage the content backbone and delivers right type of content according to the behavior of the reader. Data centre set up by publishers use ML to optimize the content for global audience at fraction of the cost. A presentation.
Referenten
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13:00
Networking lunch
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14:00
Driving change in newsroom. Newsroom culture is a deep-rooted structure and a challenge to tackle in the process of transformation of any publishing company. How to drive change. A presentation from the experiences.
Referenten
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14:30
How to cultivate a culture of innovation in newsroom. Inspiring lessons from a start-up, the winner of ‘Best Digital News Start up’ category in South Asian Digital Media Awards 2019.
Referenten
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15:00
South Asian Editors and CEOs discuss the regional challenges and the future of media business in South Asia.
Moderator
Referenten
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16:00
Summary and conference closing