FIRST WAN-IFRA CONTENT MARKETING FORUM LATAM
Lugar:
Argentina Hall
Content Marketing is a million dollar industry, based on the creation of quality content for commercial purposes. Media companies have created content for more than a hundred years; what role are their playing in this industry? A series of presentations will provide key insights on Content Marketing trends, success stories and digital audience growth.
Moderador
14:00 hrs - Content Marketing: Worldwide Trends
Ponentes
14:30 hrs - Accenture Interactive: a success story in Content Marketing
Ponentes
15:00 hrs - The Disney Digital Network
With a complex and fascinating focus on audiences and business, Disney is strengthening its native digital content and connecting exponentially with consumers whose first contact point will be interactive.