Reader Revenue
Lugar:
Auditorium
What works best to get people to pay for content? It's getting more complex as diverse revenue strategies evolve. Trends from general interest publishers who are extending their brand and tapping their most loyal readers and users for additional revenue. In the mix: subscriptions; newsletters; metered and fremium models and niche verticals.
Chair
Exec Director, Digital Revenue Network, WAN-IFRA
Moderador
Managing Director & Publishing Director, Le Parisien - Aujourd’hui en France (Today in France)
Ponentes
Vice President Marketing, The Washington Post, USA
Expert Advisor, WAN-IFRA & Senior Advisor, Schibsted, Sweden
Media researcher and consultant