Greg Piechota is an academic researcher, a media consultant and a writer. As a researcher and an ex-fellow at Harvard and Oxford universities, he studies technology-enabled disruption patterns across industries, with a focus on business model innovation in news media. Mr Piechota is a former media executive with 20+ years of industry experience. He began his career at Poland's Gazeta Wyborcza in 1996 as a reporter in one of the smallest local offices rising to a news editor and a vice-president of Agora Foundation. The book, Unlocking the Customer Value Chain, which he wrote together with Professor Thales Teixeira of Harvard Business School was released in 2019 by Currency, a brand of Penguin Random House. Mr Piechota lives in Oxford, England.