Session 2A: New Businesses, New Opportunities
Diversification is key in a media landscape that has been massively disrupted and turned on its head. Find out more about the varied approaches publishers are adopting - through joint ventures, alliances and creating their own technology platforms - to boost revenues and acquire new audiences.
Moderador
From Publishing to TV: the Karangkraf Experience
Founded in 1978, the Karangkraf Media Group is the largest privately-held, family-run publishing group in Malaysia and one of the country's biggest. Its Sinar Harian daily publishes four regional editions and has a circulation of 100,000. Two other business groups in printing and Malay-language magazines/books generate the bulk of revenue. Its latest venture is a JV with Malaysian pay TV operator Astro to extend and produce content around 15 magazine titles for broadcast, to maximise monetisation potential from licensing, Adex, subscriptions and commerce. Astro has 21 million viewers across 70 percent of Malaysian households while Karangkraf has 15 million readers across its print, magazine publications and online media assets.
Ponentes
Road to a sustainable & scalable programmatic supply eco-system - a Singapore Media Exchange perspective
Programmatic has been an oft-misunderstood word even today primarily due to the complexities involved in manning the buying machinery (the DSP) and even more on the publisher side due to the myriads of technology vendors on the supply side with varied models & promises of monetisation. In this landscape, is there room for a sustainable, scalable programmatic supply eco-system that could simplify the lives of both publishers and buyers alike? The answer may lie in publishers banding together to create such an environment. Hear more from SMX - the first premium programmatic exchange in Singapore - born through the coming together of two media giants in the country.
Ponentes
Securing financial and editorial independence through tokenization
Drawing on his experience in both the media and blockchain business, Sonny Kwon discusses how media tokenization can be used to gamify news, increase reader engagement, and secure financial and editorial independence in an increasingly competitive media landscape.