Categories and Descriptions | African Digital Media Awards
African Digital Media Awards
Temas
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Entries must demonstrate strong content quality, consistency in user experience and evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, ease of navigation, speed of downloads and the site’s overall organisation will all be taken into consideration.
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Entries must demonstrate strong content quality, consistency in user experience and evidence of the publishing company’s commitment to running the service and offering value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, ease of navigation, speed of downloads and the site’s overall organisation will all be taken into consideration.
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Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
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Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
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Entries should demonstrate a highly usable and well designed news service on mobile. This might be a mobile or tablet app, mobile web experience, AMP page, messaging bot or similar service. We will judge the ease of use, navigation and the coherence of the service within the publication’s mission and brand.
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Entries should demonstrate a highly usable and well designed lifestyle, sport or entertainment service on mobile. This might be a mobile or tablet app, mobile web experience, AMP page, messaging bot or similar service. We will judge the ease of use, navigation and the coherence of the service within the publication’s mission and brand.
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Entries should be groundbreaking new digital products with a firm business plan and potential to generate new revenue.
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Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.
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Entries should demonstrate added-value to readers/users and advertisers via excellence in advertising across multiple media platforms. This could include display or branded content campaigns. Entries will be measured on creativity, effective use of each media platform, and providing the best user experience in a post-adblocking media environment.
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Entries must demonstrate strong evidence of the publishing company’s success in engaging youth audiences (especially children and teenagers) around any kind of initiative, including but not limited to news literacy, editorial and public service.
