Programa | New Content Formats for Millennials
New Content Formats for Millennials
Sessions
July 05
Miércoles
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09:00
Session 1 Compelling design for engaging the young
In a multi-screen world where news media must compete for every second of attention of their readers and users, the way we produce and package news on different platforms is gaining a crucial importance in newsrooms across the globe.
What are the latest, most exciting trends for packaging news content in print and on digital platforms and reach out to the widest audience?
The very best of News Design
This session offers an exciting look at print and digital winners from the 2016 Society for News Design (SND) competition. It will showcase examples from magazines and general circulation newspapers - daily or non-daily, broadsheet or tabloid, traditional or alternative -from all over the world, from the US and UK to Germany, the Philippines, Dubai or Hong Kong…
Ponentes
President, Society of News Design
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10:30
Morning Coffee Break
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11:00
Session 2: Immersive digital content
Immersive content is more than 360 videos and VR. Deeply reported, visually presented content both in short, shareable formats as well as richly presented long-form content is engaging millennial audiences.
Through case studies, we'll look at some of the best examples of new digital content formats including data journalism, visual storytelling and cutting edge long-form storytelling.
Ponentes
Journalism and Communications Consultant
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12:30
Lunch
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13:30
Session 3: Innovative storytelling through VR and 360º videos
Led by Google News Lab's Irene Jay Liu, this workshop will showcase the resources and tools that Google makes available to newsrooms to tell stories through 360 photos, video, virtual reality and augmented reality. Featuring case studies and best practices from around the world.
Ponentes
Google News Lab Lead, APAC
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15:30
Afternoon Coffee Break
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16:00
Session 3 - Singapore Underwater: ST's first project in virtual reality
Virtual reality is more than a buzzword - its a real chance for journalists to take audiences to places they've never been before. Here's the how and the why behind ST's first VR project.
Ponentes
Interactive Graphics Journalist, The Straits Times
July 06
Jueves
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09:00
Session 4: Exploring new types of conversation with your audience
Chat apps and bots
What are the strategic motivations that publishers such as Rappler of the Philippines, the NYT, the youth section of Helsingin Sanomat of Finland, and Quartz of the US – had for launching chatbots and developing conversational apps? How did they developed these projects and what business models are they using to support their journalism? Are this type of projects worth exploring for a newsroom with limited resources?
We'll look at how they developed these projects quickly and efficiently to engage young audiences who consume news through social media and are increasingly turning to messaging platforms.
Ponentes
- Journalism and Communications Consultant
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10:30
Morning Coffee Break
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11:30
Session 5 : Interactive storytelling for users on the go
Lessons we've learnt so far at ST Visuals
Creating content for a mobile-first and time-starved audience is challenging but full of creative solutions. Not everyone consumes content equally. Interactive graphics allow us to provide various layers of information, from the simplified for the average reader to the more complex for those readers who want to dive deeper into the story or data. Rebecca will go through some of the key lessons the ST Visuals team have learnt from their recent projects.
Ponentes
- Interactive Graphics Journalist, The Straits Times
Matching Format to Content (Hands-on session)
Learn how to use the best free tools for creating interactive storytelling. An overview of best practices for VR, AR, Text on Video…
Ponentes
- President, Society of News Design
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12:30
Lunch
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13:30
Session 6: Using audience data to refine your millennial strategy
One of the biggest strategic challenges for modern media organisations is how to set priorities, or put another way: There are so many things you can do. How do you decide what you must do?
We will look at how major news organisations including the Financial Times and millennial powerhouse Mic in the US are using audience data to refine their strategy, set priorities and drive growth, and we'll outline how you can use data to unlock new opportunities.
Ponentes
- Journalism and Communications Consultant
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15:30
Afternoon Coffee Break
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16:00
Session 6 - Continued
Hands-on session: Matching Format to Content
Learn how to use the best free tools for creating interactive storytelling. An overview of best practices for VR, AR, Text on Video…
Ponentes
- President, Society of News Design
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16:30
Closing keynote: Helping the young to face false news
WAN-IFRA and the American Press Institute recently published a report which describes 7 ways forward to help young audiences to fight fake news. The publication is linked to a database of 130 initiatives from 40 countries that you can reproduce in your newsrooms.
Ponentes
Director Asia, WAN-IFRA
