Programa | Video Action Days
Video Action Days
Sessions
October 02
Lunes
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14:30
Arrival of participants and registrations opening
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15:00
Welcome
Moderador
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15:10
State of video: Trends to watch
Keynote
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15:40
Our Video Priorities
Moderador
How to master your digital video strategy?
24sata will exclusively reveal the latest results of research on how audience uses video. I will showcase best video practices from winning video department in the Adriatic region, and answer on question:
How to take advantage of YouTube, Facebook and Instagram video and establish an engaged audience?Ponentes
Six things you must know about online videos
Ponentes
Why video for mobile?
The BBC World Service is undergoing a four-year expansion programme, launching a number of new language services and investing in existing services. But the project isn’t about doing more of the same; it’s about transforming what we do to meet the demands of younger consumers across all our different markets, especially in mobile, social and video.
Ponentes
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17:10
Coffee Break
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17:30
The Influencers´ Generation
Moderador
How to explain what I do !
Influencer? What does it mean?
How can influencers live from their shows on Youtube or from their Instagram and Snapchat Stories?
Ponentes
Myself as a marketing weapon
Ponentes
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18:30
Networking time + Drinks & Food
Learn, share and meet up with your peers from the publishing industry!
Expand your network!
October 03
Martes
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09:00
Good Morning!
Moderador
-
09:15
Video Resources
Moderador
Organizing video resources at EL PAÍS
Ponentes
Lean and effective: How to produce quality videos within your existing organisation
Master your online video strategy without investing heavily in TV-studios, equipment and additional staff. Pascal Fessler will show you the minimal gear every mobile journalist must have to produce quality videocontent on a regular basis. You’ll learn from Case Studies how to implement the whole video workflow within your organisation and how to maintain a sustainable and sucessful video output for the relevant channels.
Ponentes
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10:15
Coffee Break
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10:45
The News Journey
Moderador
Expressen TV: How did one of Sweden's oldest tabloids become the home of breaking news?
Ponentes
BILD Web TV: A live-broadcaster successfully competing with classic TV-broadcasters
Ponentes
Online video news use and strategies
What share of the online news audience watches news videos on-site and off-site in different countries? How do different types of video (live, short, long form) fare in different platforms? In which occasions do audiences prefer getting their news via video rather than text?
Ponentes
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12:15
Lunch Break
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13:15
Video Revenue
5 Ways videos will make money in 2018
How publishers are making money on emerging platforms and why social media apps like Snapchat and Facebook are trying to steal ad dollars from TV?
Moderador
Unique monetization strategy of Aftonbladet TV
Ponentes
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14:30
End of Video Action Days