Programa | Writing Headlines for Digital and Mobile Media
Writing Headlines for Digital and Mobile Media
COURSE OUTLINE
* Define the key ingredients of an appealing digital headline.
* Understand the different approaches required for social headlines across multiple platforms.
* Analyze key principles of SEO headline writing.
* Examine the risks and pitfalls of ‘clickbaiting’.
* Principles of writing handlines for adaptive sites.
* High impact headline writing skills.
* Secrets of crafting headlines for a range of platforms and content formats.
* and more ......