Programa | Editorial Analytics for NEW Media
Editorial Analytics for NEW Media
COURSE OUTLINE
- Core concepts of analytics
- How media are developing and using editorial analytics
- Understanding the key metrics that matter for your business model(s)
- Using test and learn cycles to improve your traffic and content planning
- Common mistakes – and how to avoid them
- Analyzing the effects of social sharing to prove the return of social media activity
- How to track inbound traffic from Twitter, Facebook and other social platforms
- Analyzing time patterns and effectiveness
- and more ....