Programa | Editorial Analytics for NEW Media

Editorial Analytics for NEW Media

Programa | Editorial Analytics for NEW Media

Programa

COURSE OUTLINE 

  • Core concepts of analytics 
  • How media are developing and using editorial analytics 
  • Understanding the key metrics that matter for your business model(s) 
  • Using test and learn cycles to improve your traffic and content planning 
  • Common mistakes – and how to avoid them 
  • Analyzing the effects of social sharing to prove the return of social media activity 
  • How to track inbound traffic from Twitter, Facebook and other social platforms 
  • Analyzing time patterns and effectiveness
  • and more ....

Editorial Analytics for NEW Media

Shariff