Programa | Digital Media Africa 2018
Digital Media Africa 2018
Digital Media Africa 2018 will feature the best lineup of international speakers from any publishing event on the continent. However this list is still under development, so keep an eye out as we add more big names to this year's programme.
Sessions
November 23
Viernes
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08:30
Registration opens
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09:15
Introduction
Ponentes
Executive Director World Editors Forum, WAN-IFRA, UK
Founder & CEO, frayintermedia, South Africa
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09:30
The Golden Rules to start (and succeed) a paid content journey
There has been a lot of focus - and endless debates - on economic models (metered, freemium etc) when starting digital paid content strategies. News media, which have started paid content some ten years ago, have realized that important factors have been neglected, such as the importance of moving from unknown to known users and how key it is to drive engagement with those users as the more they will consume news and services from a newspaper, the more likely they are to pay for it over time.
Ponentes
Consultant, Subscriptions & Membership Marketing, UK
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10:15
From newsstands king to digital subs master: key learnings from Aftonbladet
The cultural leap when you move from a long tradition of newstands sales to digital subscription is huge. It’s impossible to manage this transition without the active support of the newsroom. In many ways, the leading newspaper in Scandinavia, Aftonbladet, has managed to turn each of their journalists into sales agents. Some 15 years after it started promoting digital subscriptions, Aftonbladet has now entered another dimension in which the newsroom produces ambitious editorial projects based on the knowledge that some of these content will convert readers to subscribe and some of them will convince them to stay loyal to the news brand.
Ponentes
Head of Plus, Aftonbladet, Sweden
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11:00
Coffee
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11:30
Reader revenue versus Advertising revenue: a balancing act
Ponentes
Head of Digital Media, Arena Holdings, South Africa
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12:00
Understanding Reader Revenue
Moderador
- Consultant, Subscriptions & Membership Marketing, UK
Ponentes
- Head of Digital Media, Arena Holdings, South Africa
- Head of Plus, Aftonbladet, Sweden
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13:00
Lunch
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14:00
Mobile-first news video with Reuters
Rapid population growth, high levels of mobile penetration and falling data rates are driving an explosion in Africa’s digital and telco industries. This development has altered the habits of today’s consumer and what emerges is a fresh opportunity for media companies to reach new and growing audiences on mobile. In this session, get a snapshot of how Reuters has strengthened its video service to meet the demands of a mobile-first audience and how it brings the best of Africa to African audiences, as well as putting the continent ‘centre stage’ globally.
Ponentes
Editor, Africa Journal
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14:30
Fireside chat: User experience & paid content model from an entertainment platform POV
Part 1: Carl Jordan in Conversation with Cherilyn Ireton
Ponentes
Head of Media - Digital, Sub-Saharan Africa, Kwesé, South Africa- Executive Director World Editors Forum, WAN-IFRA, UK
Part 2: Alex Okosi in Conversation with Gary Alfonso
Ponentes
Executive Vice President & Managing Director, Viacom International Media Networks Africa, BET International
Consultant – media development, training, operations, marketing & sales, digital newsrooms
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15:15
Coffee
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15:45
New Media Entrepreneurship
Moderador
- Founder & CEO, frayintermedia, South Africa
Ponentes
Africa Director of the Media Development Investment Fund
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16:30
Closing Statements
Ponentes
Publishing Consultant FT Strategies, WAN-IFRA Supervisory Board Member London, UK
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17:00
Networking Drinks
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18:00
African Digital Media Awards
The African Digital Media Awards honour the continent's best digital teams for developing innovative responses to the digital media landscape. Read more about the awards here.
