Temas | The Newsroom Summit 2019
Temas
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New challenges for editors
The role of the editor keeps expanding! Is it possible to combine analytics, financial and editorial knowledge while linking better with colleagues in marketing and sales?
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Engagement, relevance & personalisation
Last year in the group work we came up with an impressive list of engagement metrics. How can you define these and make the insights actionable?
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Brand & Voice
What's the link between the two? How much should the editor be involved in brand marketing campaigns? How to differentiate premium content from competitors.
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Evolution of storytelling
As news consumption habits change, what new formats, new tools, new platforms are publishers experimenting with?
