North American Digital Media Awards 2020
North American Digital Media Awards 2020
Categories
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TEN CATEGORIES
for every area in your company to choose from
Bring forward your most creative and innovative projects, and show your strength in...
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EDITORIAL OFFERING
This category for evaluating the content and general organization of a general news site includes mobile and desktop web platforms, as well as apps (does not include microsites). Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the overall distribution will also be taken into consideration.
This category for dedicated lifestyle, sports and/or entertainment products includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and user experience (UX), as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.
This category is open to all independent news-related start-ups or larger news publishers launching new businesses or spin-offs. Entries should demonstrate clear value to their target market, stand out from the crowd and be able to outline a current or future business model.
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BUSINESS INNOVATION
This category aims to recognize the revenue increase from digital subscriptions or one-off purchases, membership models, donations, crowdfundings, among others. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, an effective call to action, and measurable results.
This category is open to publishers or publisher-owned agencies creating branded content / native advertising. We are looking for campaigns that have a clear brand voice and identity, that play well across different platforms, quality content, and demonstrate high levels of reader engagement.
This category is open for publishers' multiplatform marketing campaigns (can be through radio, TV, digital, print, etc.) towards their own new or existing news brands. Entries should have clear messaging, an effective social strategy, strong own brand voice and efficient targeting.
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VISUAL STORYTELLING
Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics or any other innovative format, in the context of breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as its effectiveness on mobile devices.
Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and production as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
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AUDIENCE ENGAGEMENT
Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platforms, and actively reflect the voice and tone of the news brand.
This category will evaluate strong evidence of the publishing company’s success in engaging youth (children and teenagers) and/or millennial audiences around any kind of initiative, including but not limited to news literacy, editorial content and/or public service.
