Ponentes | Metro success in Boston and Paris
Metro success in Boston and Paris
Managing Director & Publishing Director, Le Parisien - Aujourd’hui en France (Today in France)
Sophie Gourmelen is Managing Director and Publishing Director of newsbrand Le Parisien - Aujourd’hui en France (Today in France), a division of LVMH Group.
She is a former Head of Sales and Circulation, Digital Marketing and Communication at Groupe Les Echos (business news), where she contributed to the digital transformation of the business and developed its digital subscriptions.
Prior to Groupe Les Echos, she was Marketing Director at Prisma Media (the magazine’s subsidiary of Grüner and Jahr in France), contributing to the active development of digital sales and the implementation of their CRM strategy. She also previously worked for IMP direct marketing for 15 years as the senior manager for the south of Europe.