*Dates, time and session titles are subject to change

Introductory Session: The elephant in a pool dilemma
Ignitor: Diego Carvajal Regional Digital Director, Discovery LATAM
Date and time: Oct. 23rd, 2020 from 12:00 to 14:00 hrs Mexico City & Bogota // 14:00 to 16:00 hrs Brasilia & Buenos Aires

True change is much more about culture than anything else. Tools or even investments always follow culture.The elephant in a pool dilemma tells a common story about adaptation but while at it, touches upon the topics the next seven ignition sessions will take a deep dive on. Install a true startup mentality & digital mindset, discover talent acquisition and retention tactics for digital connected individuals. Learn to put data at the center and truly transform the relationship with your audience. This first session will ignite thoughts on how to start removing  those safety pins that are preventing your organization from starting its very own adaptation. 


Session 2: Organizational change - Triggering change in a legacy media company 
Ignitor: Borja Echevarría Managing Editor at El País
Date and time: Oct. 30th, 2020 

12:00 to 14:00 hrs Mexico City  // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

Digital is not a unit within a company but a mindset that can benefit the most analog of processes just like change is not about learning, it's about doing. Learn how to generate change, break silos, inspire innovation, implement cross functional methodologies and lead your organization’s adaptation. Get actionable insights in how to identify perspectives to develop influence strategies. 

Session 3: Organizational change - Cases studies: learnings of cultural changes in industries outside media

Ignitors: 
Ryan Thomas Former Catholic News Agency Director & Digital Transformation Advisor to the Vatican 
Joao Adao Managing Director Facebook for SP South America 
Date and time: Nov. 6th, 2020 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

Digital is not a unit within a company but a mindset that can benefit the most analog of processes just like change is not about learning, it's about doing. Learn on how to generate change, break silos, inspire innovation, implement cross functional methodologies and lead your organization’s adaptation. Get actionable insights in how to identify perspectives to develop influence strategies. 

Session 4: Talents & Roles - Attracting, keeping and adapting your organization's talent

Ignitor: Anita Zielina, Director of Strategic Initiatives at Craig Newmark Graduate School of Journalism at CUNY
Date and time: Nov. 13th, 2020 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

Leading people means understanding human behaviour. Leading change means developing models and mindsets for innovation beyond the day to day operation. Understand key roles, skills and resources needed by media companies to drive adaptation and how to find them in the work market. Trough examples from within and outside the media industry learn how you can make your media company an attractive purpose-driven professional opportunity for present and future young talent. 

Session 5: Putting Data at the Core
Ignitor: Beth Diaz VP, Audience Development & Analytics Washington Post
Date and time: Dec. 4th, 2020 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

Data informed is not the same as data driven.  Data allows for a sharper understanding of your audience. It enables far more informed editorial, product, distribution, UX and business decisions. You will learn how data’s vital importance can be embraced by the whole company, understand ways  to effectively shareit within all levels of your organization and build a data team according to your company’s resources.

Session 6: Transformational Innovation: What we can learn - and apply - from The New York Times and other leading media organizations
Ignitor: Ken Doctor CEO, Lookout Local / President Newsonomics
Date and time: Dec. 11th, 2020 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

During this session, renowned media expert Ken Doctor will provide the cohort with what he considers are the fundamental innovations that have shaped media organizations in the past 10 years.

From reader revenue,  to technological change, from branded content to the role of talent, Ken Doctor will then dive into how any media company, small or, large, legacy or digital, national or local, can practically  implement these game-changing tactics and adapt to the fast-paced change of the digital era.  

Session 7: Shifting the relationship with your audience 

Ignitor: Dmitry Shishkin, Independent Digital Consultant
Date and time: Jan. 15, 2021 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

The new reality transcends digital. It also means enticing a new and more demanding audience. Learn from real experience how to better empathize with the customer, how to develop rapid prototypes, and iterate on your ideas for products, services, and experiences in a way that it triggers mechanisms to better comprehend your audience’s needs,  through transparency, trust, and societal mission. 

Session 8: Strategy - Rethinking your media organization’s strategy in the post-advantage world

Ignitor: Rita McGrath, Professor, Columbia Business School
Date and time: Jan. 29th, 2020 

12:00 to 14:00 hrs Mexico City // 13:00 to 15:00 Bogota // 15:00 to 17:00 hrs Brasilia & Buenos Aires.

The Ignition Program will conclude with a keynote session with Rita McGrath, best-selling author and sought-after speaker, regarded as one of the world's top experts on strategy and innovation. 
In this session, she will explain how there is a pervasive belief that a competitive advantage, once established, is enduring. This leads to complacency, inward focus, loss of customer engagement and a stifling of innovation. Instead, smart strategists leave old assumptions at the door and pursue opportunities to establish and exploit transient advantages. 
Learn how to embrace continuous reconfiguration, why you need to update your success metrics,  why you need to know when it is the right moment to disengage from fading businesses, why believing your most important competitors are others in your industry is a trap and many more key insights.