2020 Takeaways | Digital Media Europe 2021
Digital Media Europe 2021
During DME20, we created a report that covers the five core topics laid out in the programme and feature numerous advice from industry experts. Here is the preview of the 13 publisher case studies.
As a WAN-IFRA member, you can download it for free. If you are a non-member interested in reading this report please send us an email.
Download the full report
Case studies include:
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THE fully-funded newsroom: Mediapart
This French “paper” has quietly grown its digital subscription-only business to 210,000 subs and 6 million in profit. A trendsetter: No ads, no hierarchy, a diverse staff, no continuous coverage.
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Schibsted's race to digital sustainability
After reaching 1 billion NOK in digital reader revenue, the Nordic group sets its sights on being digitally sustainable. How? Adding value to products, bundling products, verticals and pricing, and linking non-content related services.
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Financial Timers finds the need for speed
Just by increasing the speed of its website, the FT has been able to acquire and keep subscribers on board.
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FAZ finds the right price and path with F+
As one of the most expensive newspapers in the world, FAZ struggled to launch the right digital subscription product. But testing, pricing research, introducing new KPIs and a focus on customer lifecycle has FAZ in a prime position going forward.
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Gazeta Wyborcza's recurring payment strategy
This Polish daily has been quite successful in acquiring 245,000 digital subscriptions over the years, but it has faced resistance from subscribers to buy into automatically recurring payments. Read about the steps it has taken to drastically improve this.
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Amedia's 6 steps to better retention and sales
The large Norwegian local media group has been a beacon of inspiration for digital subscription strategy, thanks in large part to its data-driven approach. Read about their initiative to reduce churn while gaining subscribers.
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DC Thomson's transition to digital subs
The Scottish media group took part in WAN-IFRA's Table Stakes Europe initiative this year and shares the keys to revamp its org around digital subscriptions.
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Denník N's journey to profitability
Launched just six years ago, this Slovakian-based publisher will reach 1 million in profit this year with two clear focuses: quality journalism with accountability (KPIs) and leveraging its intelligent software.
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Mediahuis: 5 lessons of transformation
The growing media group, based in Belgium, has methodically gone about transforming its numerous newspapers, acquiring 85,000 digital subscribers in five years. Key to this been its focus on communication, pricing, org changes, costs and content.
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Der Standard's ad-free and contribution models
With its PUR subscription that blocks ads, doesn't track users and a new donation model, Der Standard in Austria is confident its reader revenue strategy is trending in the right direction.
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Expert advice on product innovation
