Dmitry Shishkin
Dmitry Shishkin
Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
Dmitry is an expert in digital transformation, content strategy, and innovation. He worked for 21 years at the BBC in London where he was responsible for developing and implementing the BBC’s digital editorial offer for 40 non-English foreign language new services. Originally from Moscow, Russia, Dmitry worked in various editorial-development roles for the digital section of BBC News. These roles required liaison between editorial, product and strategy teams in order to drive innovation and develop new ways of reaching audiences, increasing engagement across the world and, crucially, driving culture change is newsrooms. He is an experienced digital leader in content creation, specialising in growing audiences across the world, driving editorial changes in newsrooms and adapting the way organisations work in digital space, especially around content innovation and audience engagement.
After his years at the BBC, he joined Culture Trip, a startup operating at the intersection of media and travel. He is now pursuing new adventures. Dmitry's main area of expertise is on the intersection between Editorial, Organisational, Strategy and Product sectors.