January 14
Thursday

• 09:30

  Registration and Coffee

• 10:00

  Welcome and Introductions

  Speakers 

  • Ralf Ressmann

    

    Executive Director of Europe and Africa, WAN-IFRA, Germany

  • Nico Wilfer

    

    Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany

• 10:15

  Ad Blocking - Context & Opportunity

  The majority of news publishers see the rise of ad blocking as an opportunity to address the user experience of advertising. Ben will present results of the WAN-IFRA publisher survey on ad blocking and explain the focus of the recently created Publisher Task Force.

  Speakers 

  • Ben Shaw

    

    Director, Global Advisory - WAN-IFRA, Germany

• 10:45

  Sizing the Problem - Country and Demographic Differences

  PageFair and Adobe recently joined forces on a report estimating the extent of ad block usage and potential revenue loss worldwide. Are regions with low take-up right to be complacent? How does ad blocker usage skew to male millennials?

  Speakers 

  • Johnny Ryan

    

    Head of Ecosystem at PageFair, Ireland

• 11:15

  Better Ads or Ad-Free

  Aftonbladet have a 7 point action plan to address ad blocking. Part of this includes better ad formats and more relevant ads. Their own recent mobile ad survey showed the surprising power of static images in influencing buyer intent. They are also looking at options for a paid ad-free experience, much like Bild. All this in parallel to tech improvements for cleaner ad delivery.

  Speakers 

  • Lena Widman

    

    Editorial Product Manager, Aftonbladet

• 11:45

  Coffee

• 12:15

  Experience with ad blocking and countermeasures at WeltN24 / Axel Springer

  Axel Springer have seen a huge variety in ad blocking usage across their publications - depending very much on reader awareness. Bild have taken the most direct approach, while at Die Welt their work is still behind the scenes.

  Speakers 

  • Lars Janzik

    

    Vice President Product Management, WeltN24 GmbH

• 12:45

  Blocking the Blockers - Privacy and Legal Issues

  Facebook and Google have turned the ad-block issue into a debate about performance. But many consumers are more concerned about privacy issues - for example tracking and retargeting. As an expert and highly experienced privacy campaigner, Hanff talks about the key privacy issues, the legality of various anti-ad-block approaches, and a possible tracking free future.

  Speakers 

  • Alexander Hanff

    

    Founder & CEO, Think Privacy, Poland

• 13:15

  Lunch

• 14:15

  Consumer Surveys

  FAZ have conducted their own survey of user attitudes to ad blockers. They also started a dialogue with their users regarding adblockers. How has the survey influenced their own action plan?

  Speakers 

  • Nico Wilfer

    

    Head of Product Development FAZ.net, Frankfurter Allgemeine Zeitung, Germany

• 14:45

  Workshop - Devising an Action Plan

  Workshop led by Ben Shaw, Director, Global Advisory - WAN-IFRA, Germany

  • Whitelist or not whitelist?
  • Principles for Advertising 2.0?
  • Speeding the migration to mobile?

   

  Speakers 

  • Ben Shaw

    

    Director, Global Advisory - WAN-IFRA, Germany