Adapt your subscription strategy to the new reality. Regional perspective

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Adapt your subscription strategy to the new reality. Regional perspective

Spanish version


Date & Time: Thursday 11 June, 10:00 Mexico City - 12:00 Buenos Aires - 17:00 Madrid

Access: Exclusive for AMI/WAN-IFRA members

Language: Spanish

Speakers:  Tomás García Morán, Director of Digital Strategy, La Voz de Galicia, Spain, & Juan Carlos Simo, Deputy General Editor and responsible for Digital and Subscriptions, La Voz del Interior, Argentina. 

Moderator: Pepe Cerezo, director of Evoca Media, Spain

The second part of this webinars series will focus on two local newspapers at the forefront of subscriptions, across the oceans: La Voz de Galicia and La Voz del interior.

The webinar will serve both media companies that are starting their paid content strategy and that want to strengthen their existing strategy.

  • About La Voz de Galicia: La Voz de Galicia was founded in 1882, it is the fourth newspaper in Spain, it has an audience of 530,000 readers throughout the country. In its 138 years of history, La Voz de Galicia has been characterized by its continuous technological transformation to always be at the forefront of information. Along these lines, in early 2019, the newspaper undertook a profound reorganization with the full integration of the editorial offices of the printed and digital editions to adapt to the new scenario of subscriptions.

  • About La Voz del Interior: La Voz del Interior was founded in 1905. It is the most-selling newspaper in the interior of Argentina with a daily circulation of 64,567 copies and 100,000 copies on Sundays. In 2018, La Voz del Interior launched its digital subscription model with a porous paywall, and today they have more than 50,000 subscribers. La Voz del Interior identified the need to distance themselves from the excessive supply of information circulating on the internet and to strengthen the quality of their journalism; as well as the need to know more about the audience and strengthen the bond with them.

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Adapt your subscription strategy to the new reality. Regional perspective

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