Categories | African Digital Media Awards 2018
African Digital Media Awards 2018
Topics
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This category for general news includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.
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This category for dedicated lifestyle, sports or entertainment products includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.
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Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
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Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
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Best new paid content initiative or marketing campaign, with the aim of increasing revenue from digital subscriptions or one-off purchases. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, and an effective call to action.
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This entry is open to publishers or publisher-owned agencies creating branded content / native advertising. We are looking for campaigns that have a clear brand voice and identity, that play well across different platforms, quality content, and demonstrate high levels of reader engagement.
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This category is open to all independent news-related startups or larger news publishers launching new businesses or spin-offs. Entries should demonstrate clear value to their target market, stand out from the crowd and be able to outline a current or future business model.
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Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.
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This category is open for publishers' marketing campaigns for their own news brands. Entries should have clear messaging, an effective social strategy, strong brand voice and efficient targeting.
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Entries must demonstrate strong evidence of the publishing company’s success in engaging youth audiences (especially children and teenagers) around any kind of initiative, including but not limited to news literacy, editorial and public service.
