Categories | African Digital Media Awards 2020

Categories | African Digital Media Awards 2020



  • Best News Website or Mobile Service

    This category for general news includes mobile web and apps, as well as desktop. Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the service's overall contribution to revenue goals will also be taken into consideration.

  • Best Use of Online Video
 (including VR)

    Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.

  • Best Paid Content Strategy (incl. pay wall, membership or crowd funding models)

    Best new paid content initiative (via subscription, membership or crowd funding), with the aim of increasing revenue from readers. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, and an effective call to action.

  • Best Native Advertising / Branded Content Campaign

    Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.

  • Best in Audience Engagement

    Entries should demonstrate an original offering, measurably grow user engagement, make best use of the relevant social media platform, and actively reflect the voice and tone of the news brand.

  • Best Digital Marketing Campaign for News Brand

    This category is open for publishers' marketing campaigns for their own news brands. Entries should have clear messaging, an effective social strategy, strong brand voice and efficient targeting.

  • Best Project for News Literacy

    Entries must comprise projects aimed at enhacing news literacy skills, promote critical thinking and further the smart consumption of news. Projects that demonstrate strong evidence of success in engaging a specific audience or age group will be granted extra credit. 

  • Best Data Visualization

    Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of (for example) breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
  • Best Special Project for Covid-19

    This category is open to publishers who have come up with special products or new sections addressing information needs during the Covid-19 pandemic. Entries should demonstrate how information gaps in society were addressed, innovative use of resources and smart planning to quickly meet the challenges posed by the crisis. *The winner for this category will not compete in WAN-IFRA's World Digital Media Awards.

African Digital Media Awards 2020