Workshop Trainer | Audience Engagement in the age of platforms

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Audience Engagement in the age of platforms

Workshop Trainer | Audience Engagement in the age of platforms

Workshop Trainer

Grzegorz Piechota, digital strategy expert, former news executive, currently researcher at University of Oxford and Harvard Business School.

His research work at the HBS focuses on digital business model innovations. His project at Oxford's Reuters Institute for the Study of Journalism examines the impact of digital platforms on paid content models of news organisations.

In addition, Piechota serves as a digital strategy adviser for Poland’s Gazeta Wyborcza (Agora) and consults with media companies worldwide. He is a member of the INMA Board of Directors and is a past president of INMA’s Europe Division.

Piechota is an experienced editor and news media executive. He began his career at Gazeta Wyborcza in 1996 as a reporter in one of the smallest local offices rising to a news editor and a vice-president of Agora Foundation.

A 2016 Nieman Fellow at Harvard University, Piechota explored the transformation of the media business and the future of work in creative industries.

His recently published research reports include "Evaluating Distributed Content in the News Media Ecosystem” (INMA, April 2016), "The Facebook-Media Relationship Status: It's Complicated" (INMA, October 2016), and “Reality check: making money with Facebook. The digital business strategy of news publishers”

 

Audience Engagement in the age of platforms

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