Audience Engagement Study Tour

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Audience Engagement Study Tour

Audience Engagement Study Tour

October 7-11, 2019
New York City & Washington, D.C.

This 5-day Study Tour takes you to the top newsrooms in the U.S. where you will learn about the latest media trends covering newsletters, audio & tech in audience-first newsrooms. This is your chance to get out of the office and meet the people leading the newsrooms and exchange insights with global peers from around the world.


Programme: Visits to legacy media & pure players

During our U.S. newsroom Study Tour in 2018 we visited Washington Post, Axios, USA Today, Philadelphia Media Network, The New York Times, New York Post, HuffPost, ProPublica, Wall Street Journal, and Quartz. We finished off the week with a Future Trends in Journalism discussion at Columbia University's School of Journalism hosted by Raju Narisetti with guests from The New York Times & News Deeply.

Photo: The 2018 Study Tour group in the Washington Post newsroom.

Newsletters, Audio and Personalisation were recurring themes on the 2018 U.S. editorial Study Tour, to learn more about the top priorities of U.S. newsrooms, click here to read the takeaways article.


Newsroom Access & Political Buzz

WAN-IFRA Study Tours offer you unique, behind-the-scenes access to cutting-edge newsrooms - enabling you to see how the newsrooms are organised and the latest technology. Be in the room as breaking news stories develop in the 2 political hotbeds of America.

Photo: News Meeting in progress with editors at USA Today.


Powerful Networking with your Global Peers

On WAN-IFRA Study Tours it is not uncommon to have five continents represented on a single tour, and the exchange is valuable as you share lessons learned and debate long into the evening on industry topics.

As stated by a 2018 Study Tour participant, "The tour is an excellent avenue for deep learning on how newsrooms are innovating amid sea change in the industry. There is also plenty of scope for discussion among peers from all around the world. The trip was delightful, and it would be a shame to miss it." Jamie Lee, The Business Times (Singapore).

Photo: The 2018 Study Tour group at the New York Post.

Audience Engagement Study Tour