Topics | Digital Media Europe 2019
Digital Media Europe 2019
Topics
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Engagement and retention
How publishers can reignite the relationship with their most valuable audiences: subscribers!
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Product & UX
Mobile UX has no relation to print. Lessons from inside and outside publishing on how to optimise the reader experience.
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Marketing optimisation
In e-commerce this is second nature. From multi-variate testing on CTAs, to optimising the purchase-to-pay workflow, what are top publishers doing?
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Advertising models for registered users
Improving the ad experience for logged-in users and making responsible use of 1st party data.
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Video revenue revisited
Publishers are rethinking strategies for video based ad revenue - integrating content more with day-to-day operations and driving down the cost.
