Programme | Digital Media for Non-Digital Executives

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Digital Media for Non-Digital Executives

Programme | Digital Media for Non-Digital Executives

Programme

Programme
Day 1: 10:00 - 17:30 hrs.
Day 2: 09:30 - 17:00 hrs.

Day 1: The Ground Brushing Up The Basics

„„Jargons & Definitions

  • Meanings and applicabilities of terms and acronyms that go past the eyeballs or are heard in meetings.

Digital thinking - Understanding the reader

  • How can digital thinking help to grow website ofmedia companies?

„„Using the right tools

  • Know the right digital tools and learn to use them.

 

Day 2: Selling Digital Media
„„Measuring Digital Media

  • How to measure the impact of digital medium?

„„Creating Value Proposition for Advertiser

  • One size do not fit all advertisers. How to create a value proposition for advertisers?

„„Pitching to a Potential Advertiser

  • How to convince the advertisers that your pitch is value for money?

„„Maximising Yield

  • Think out of the box and maximise

Click here to download the brochure

Digital Media for Non-Digital Executives

Contact 

Shariff