Programme | Digital Media North America 2018
Digital Media North America 2018
Sessions
June 26
Tuesday
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Stream IDs:
- 5532
08:00
General Programme
Registration
Location:Lobby - Ground floorPick up your registration badge early in the morning.
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Stream IDs:
- 5531
- 5532
08:30
Sponsored sessions
General Programme
Executive Breakfast briefing: Subscription: silver bullet or lethal injection?
Location:Carnegie Hall - 30th FloorJames Hammersley, co-author of Leading Digital Strategy, will lead a session detailing the challenges facing global media organisations as they seek to offset the fall in revenue through building successful subscription propositions. James will show how to curate the customer feedback that describes why readers do not subscribe and why it is an organisation's challenge to respond to the loss of revenue.
Register now
Speakers
CEO & Co-Founder, Good Growth, UK
Hosted by:
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Stream IDs:
- 5532
09:05
General Programme
Opening
Location:Carnegie Hall - 30th FloorSpeakers
President WAN-IFRA , former Vice Chairman, The New York Times, USA
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Stream IDs:
- 5532
09:15
General Programme
Focus session: The first four weeks of a subscriber - building awareness, creating engagement & harnessing loyalty
Location:Carnegie Hall - 30th FloorStrong from her past experience at the Financial Times - FT.com and Amazon, Joss will provide the audience with a round up of the best practices in acquisition and early retention strategies from across the globe.
Speakers
Consultant, Subscriptions & Membership Marketing, UK
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Stream IDs:
- 5532
09:45
General Programme
The New York Times and The Wall Street Journal: The inner workings of two successful paywalls
Location:Carnegie Hall 30th floorThe New York Times' paywall is undoubtedly one of the most renowned cases in the news media industry. Its total digital subscribers grew to roughly 2.8 million in the first quarter of 2018.
By the end of April, Dow Jones announced they surpassed their 3 million membership target. At the center of this feat, The Wall Street Journal's hybrid adaptive paywall designed to drive subscribers by adapting to reader behaviour and deciding how many free articles they should get access to.
Hannah and Jon will provide a look at the inner workings of their companies' paid content strategy, with a focus on their acquisition efforts, the technology at work and the variety of paid products that add value to subscription and promote retention.
Speakers
Senior Vice President, Subscription Acquisition & Media Management, The New York Times, USA
Director, Digital Subscriber Acquisition & Media, The Wall Street Journal, USA
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Stream IDs:
- 5543
10:45
Networking
Networking Break
Location:Carnegie Hall - 30th Floor -
Stream IDs:
- 5532
11:15
General Programme
Fireside Chat: The Future of the Subscription Economy
Location:Carnegie Hall - 30th FloorWe are living in a “usership” economy — vastly different from the past’s “ownership” model. While subscription-based businesses are thriving, what is next? In this session, TheStreet’s President, Margaret de Luna, will discuss the technology and research tools and culture shifts necessary to grow and meet the needs of tomorrow’s consumer.
Moderator
- Consultant, Subscriptions & Membership Marketing, UK
Speakers
President, TheStreet.com, USA
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Stream IDs:
- 5532
11:45
General Programme
Panel Discussion: Making digital subscriptions a strategic priority in your company
Location:Carnegie Hall - 30th FloorThis session will feature two companies that have put digital subscriptions at the core of their business strategy. GateHouse Media recently announced the creation a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. The top priority of this agency will be to grow their digital subscription base across all 144 of their daily newspapers. The Day (New London, CT), has been at this for longer than most, launching their digital subscription model back in 2011. Today they have 14,600 subscribers with revenue approaching $2MM. Their total audience database contributes another $1MM in marketing services revenue.Moderator
CEO, Local Media Association, USA
Speakers
Chief Revenue Officer, The Day, USA
Vice President Consumer Marketing, GateHouse Media, USA
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Stream IDs:
- 5532
12:30
General Programme
Focus session: Engaged users don't churn
As early growth in digital subs levels out, publishers are harnessing data science, UX skills and editorial analytics to improve retention. Ncik will provide highlights from WAN-IFRA's upcoming report with practical takeaways from Oslo to Boston.
Speakers
Exec Director, Digital Revenue Network, WAN-IFRA
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Stream IDs:
- 5543
13:00
Networking
Networking Lunch
Location:Carnegie Hall - 30th Floor -
Stream IDs:
- 5532
14:00
General Programme
Keynote session: Journalism at the core
Location:Carnegie Hall - 30th FloorLessons from a major news player that has pivoted towards digital reader revenue by investing in technology and placing quality journalism at the center of its strategy.
Speakers
Publisher and CEO, The Globe and Mail, Canada
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Stream IDs:
- 5532
14:40
General Programme
How The Guardian US receives support from readers
Location:Carnegie Hall - 30th FloorWe’re seeing more news organizations are expanding their revenue streams, no longer dependent on traditional sources of income. The Guardian has deepened its relationship with American readers in increasing numbers, finding their readers appreciate The Guardian’s values and global perspective to bringing attention to undercovered issues.
Learn more about The Guardian’s unique non-paywalled approach to reader revenues in the US and how contributions from readers are driving The Guardian’s fearless, independent journalism.
Speakers
Director, Consumer Strategy, Guardian News & Media, USA
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Stream IDs:
- 5532
15:10
General Programme
Kings of retention - Global and Local
Location:Carnegie Hall - 30th FloorTwo fascinating cases that highlight different types of strategies to achieve a common goal: retention. These two companies (FT.com and Amedia) are smartly analyzing their loyal readers to provide them with better journalism and customized products and by doing so, obtaining impressive decreases in churn rates.
Speakers
Paywall and Product consultant, former Director of Product at the Financial Times, UK
Vice President for Development, Amedia, Norway
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Stream IDs:
- 5543
16:10
Networking
Networking Break
Location:Carnegie Hall - 30th Floor -
Stream IDs:
- 5532
16:40
General Programme
Fireside Chat on Data, Privacy and Trust
Location:Carnegie Hall - 30th FloorA conversation with Jason on the importance for media companies on building the right type of relationship with their digital subscribers or members.
Moderator
- Exec Director, Digital Revenue Network, WAN-IFRA
Speakers
CEO, Digital Content Next, USA
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Stream IDs:
- 5532
17:00
General Programme
End of Day One
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Stream IDs:
- 5543
17:30
Networking
North American Digital Media Awards
Location:Carnegie Hall - 30th Floor
It has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism. Join us for an exclusive cocktail enjoying the breathtaking view of New York City’s skyline from the Reuters Building 30th-floor and to make a toast with the winners and finalists of WAN-IFRA's 2018 North American Digital Media Awards!
June 27
Wednesday
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Stream IDs:
- 5531
- 5532
08:30
Sponsored sessions
General Programme
Executive Breakfast briefing: Set your stories free! New ways of creating premium content
Location:Carnegie Hall - 30th FloorMore and more news publishers are employing a ‘content first’ strategy, focusing on driving subscription growth by delivering premium quality content to their audiences.
But today’s news consumers demand more than a good article. They want engaging and immersive experiences. Stories that are not just made up of lines of copy, but are a carefully curated combination of text, images, video, audio, SoMe feeds, and more.
See how the regional American news publisher Forum Communications is reinventing its editorial organisation to put focus on premium content. With the help of new technology, Forum is exploring new methods of storytelling and creating a "content engine" to serve its 36 newspapers and websites as well as 4 TV stations.
CCI will introduce how to create a different kind of story anatomy which releases a new creative potential in news storytelling. Also learn how to create visual stories, like Google AMP stories, without having to replace your editorial staff with programmers.
Register now
Speakers
Technical Analyst, Forum Communications, USA
Sales Director, Stibo DX, USA
Hosted by:
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Stream IDs:
- 5532
09:00
General Programme
Fake news and the media business: challenges and opportunities
Location:Carnegie Hall - 30th FloorDavid will provide an overview of the impact of fake news and misinformation on media companies' business.
Speakers
President & CEO, The News Media Alliance, USA
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Stream IDs:
- 5532
09:30
General Programme
Fireside Chat: CBS News Digital's engagement and audience strategy
Location:Carnegie Hall - 30th FloorChristy will explain how CBS News is successfully engaging with users across platforms and increasing viewership through its 24/7 streaming network, CBSN.
Moderator
- Exec Director, Digital Revenue Network, WAN-IFRA
Speakers
Executive Vice President and General Manager, CBS News Digital, USA
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Stream IDs:
- 5532
10:00
General Programme
Republik: Taking the membership train
Location:Carnegie Hall - 30th FloorWhen membership is stronger than crowdfunding and subscription: In May 2017, crowdfunding brought together 19,304 people who made the start of the magazine Republik possible. Republik is a digital magazine for public debate - for politics, business, society. It's an ad-free business model and subscribing to the magazine (officially launched in January 2018) makes readers automatically become a member of the Project R Cooperative.
Speakers
CEO, Republik, Switzerland
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Stream IDs:
- 5543
10:30
Networking
Networking break
Location:Carnegie Hall - 30th Floor -
Stream IDs:
- 5532
11:00
General Programme
Fireside Chat with The Athletic: Going niche and disrupting an industry
Location:Carnegie Hall - 30th FloorAn exclusive fireside chat with Paul Fichtenbaum, Chief Content Officer of The Athletic.
Launched in 2016 in Chicago, subscription sports website and app The Athletic has had an impressive expansion. It covers local sports in more than 29 cities and has around 150 full-time employees, making it one of the largest sports websites in the US. Their ambition? "be the local sports page for every city in the country,” said Alex Mather, it's co-founder. And they're counting on subscriptions (around 60 dollars a year) to take them there. Paul will tell us more about this digital player that has grown exponentially and positioned itself as a major and disruptive player in the sports news media industry.
Moderator
- CEO, Digital Content Next, USA
Speakers
Chief Content Officer, The Athletic, USA
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Stream IDs:
- 5532
11:30
General Programme
Inside Facebook's efforts to help publishers grow and retain subscribers
Location:Carnegie Hall - 30th FloorAs Facebook continues to work with publishers and invest in solutions for subscriptions models, Peter will provide a deeper look at all of their efforts, from Instant Articles to the Local Accelerator, how they’re doing so far, and where they’re planning on going from here.
Moderator
- CEO, Local Media Association, USA
Speakers
Global Media Partnerships - Subscriptions, Facebook, USA
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Stream IDs:
- 5532
12:00
General Programme
Conference take-aways
Location:Carnegie Hall - 30th FloorSpeakers
- Consultant, Subscriptions & Membership Marketing, UK
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Stream IDs:
- 5532
12:15
General Programme
End of conference
Location:Carnegie Hall - 30th Floor
