Dr. Mario García: The 3 Pillars of Publishing

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Dr. Mario García: The 3 Pillars of Publishing

Key industry leaders discuss the issues influencing the publishing world today

The WAN-IFRA Webinar Series partners with industry experts to bring you insights on creating growth opportunities and tackling current challenges. Engage with our panelists to ask the critical questions affecting your organisation.


Dr. Mario García: The 3 Pillars of Publishing

Wednesday, March 29, 2017 at 15:00 CET - Click Here to Register

Dr. Mario Garcia, renowned editorial designer and in-demand digital strategy expert, offers his 3 fundamental pillars for publishers in 2017. According to Dr. Garcia, the following objectives should be implemented into your editorial strategy this year: digital storytelling, email newsletters, and sponsored content. 

In this webinar, sponsored by CrowdyNews, we will address the following topics: 
1) Go where your users are: mobile! How do you create a more visually compelling and interactive experience for your mobile users while facing the challenge of a smaller display size? 
2) Be the source of their news - starting with their inbox every morning! How do you create a personalised, informative and indispensable newsletter for your audience? 
3) Serve your users with high quality, non-obstructive ads or face ad blockers! How do you organise your newsroom to offer sponsored content while not compromising your editorial integrity? 

Join us as Dr. Garcia covers these publishing trends that drive audience growth, foster loyalty from your users and create a better advertising experience for both your readers and advertisers in our WAN-IFRA Webinar. 

This webinar is powered by CrowdyNews.

Dr. Mario García: The 3 Pillars of Publishing