European Digital Media Awards 2021

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European Digital Media Awards 2021

EDMA Winners 2020

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Members' Choice Award Winner

 

For the first time, WAN-IFRA members had the opportunity to be the judges in one of this year’s European Digital Media Awards: Best Paid Content Strategy. After a webinar where each finalist of the category pitched their projects, attendees choose their favourite:

After a very tight vote, the member’s choice goes to Gazeta Wyborcza for the successful introduction of a new pricing strategy, drastically challenging the assumption that only discounted prices could work on their market and, in the process, improving a churn rate that was high due to the promotional prices.

Sell smarter: get more subscribers, earn more, reduce churn
Agora SA, Poland

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Best News Website or Mobile Service

 

Winner: Zetland ApS, Denmark

for  Zetland’s News App

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Best Paid Content Strategy

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Best in Social Media Engagement

 

Winner: Dagens Næringsliv -  The Norwegian Business Daily, Norway

for  DN Women

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Best in Lifestyle, Sports, Entertainment Website or Mobile Services

 

Winner: Dagbladet, Norway

for  The Journey Into Dementia

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Best Digital Marketing Campaign for a News Brand

 

Winner: Zetland ApS, Denmark

for  Zetland’s member-get-member campaign

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Best Use of Online Video (including VR)

 

Winner: VGTV, Norway

for  The Tinder Swindler

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Best Data Visualisation

 

Winner: BBC News, United Kingdom

for  How much warmer is your city?

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Best Digital News Startup

 

Winner: VGTV, Norway

for  VG News

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Best Native Advertising / Branded Content Campaign

European Digital Media Awards 2021

Shariff