Speakers | Harnessing the power of data to drive content, product & subscription strategy

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Speakers | Harnessing the power of data to drive content, product & subscription strategy

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Senior Analytics Director, APAC, MightyHive

Jakub Otrząsek

With more than 12 years of experience in Marketing Analytics and currently based in Sydney, Australia, Jakub loves working with data and making data driven decisions.

Jakub has led projects where he has had to build complex solutions such as efficient analytics and data architectures, develop algorithms for automation as well as predictive data models to unlock maximum marketing potential for enterprise brands. Throughout his career, he has been invited to share his knowledge and experience at various events and training engagements both at public conventions and privately for top enterprise brands.

He has worked with global brands hailing from verticals such as CPG, Telco, FSI, Automakers, online and offline retailers as well as publishers across Europe, US, Canada and APAC; driving effective data utilisation and culture across various stakeholders in organisations catered to their business unit requirements.

Jakub is now leading the analytics team in APAC for MightyHive where in less than 2 years, he has single-handedly set up and groomed the data arm of the global professional services and marketing technology company. Starting from being the first analytics person in APAC, he has grown the team to over 60 specialists working across the region in 6 different countries.

In 2018, MightyHive merged with S4Capital (SFOR.L) , the tech-led, new age, new era digital advertising and marketing services company established by Sir Martin Sorrell.

Data Lead, Southeast Asia, MightyHive

Having worked in the analytics industry across Southeast Asia for the past 6 years, Vasily blends business analysis and technical expertise into tracking and reporting solutions for Publishers, Telecom and E-Commerce companies. Vasily leads a team of digital analytics specialists at MightyHive SEA and is currently based in Singapore.

Some recent articles by Vasily are: IT News’ Top Digital Transformation Mistakes And How To Fix Them, All, BrandingInAsia’s Adopting A Data-Driven Mindset As The Third-Party Data Era Draws To A Close.

Analytics Specialist, South East Asia, MightyHive

Meruyert is a digital analytics specialist based in Nur-Sultan, Kazakhstan. With more than 5 years experience in digital and business analytics, she is currently leading A/B testing and personalization practices for MightyHive in SEA.

Solution Engineer, South East Asia, MightyHive

Almas is a solutions engineer based in Nur-Sultan, Kazakhstan. Having vast experience in front-end and back-end software development, as well as with business analysis, Almas brings expertise in data collection and cloud to the project.

Harnessing the power of data to drive content, product & subscription strategy

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