With more than 12 years of experience in Marketing Analytics and currently based in Sydney, Australia, Jakub loves working with data and making data driven decisions.

Jakub has led projects where he has had to build complex solutions such as efficient analytics and data architectures, develop algorithms for automation as well as predictive data models to unlock maximum marketing potential for enterprise brands. Throughout his career, he has been invited to share his knowledge and experience at various events and training engagements both at public conventions and privately for top enterprise brands.

He has worked with global brands hailing from verticals such as CPG, Telco, FSI, Automakers, online and offline retailers as well as publishers across Europe, US, Canada and APAC; driving effective data utilisation and culture across various stakeholders in organisations catered to their business unit requirements.

Jakub is now leading the analytics team in APAC for MightyHive where in less than 2 years, he has single-handedly set up and groomed the data arm of the global professional services and marketing technology company. Starting from being the first analytics person in APAC, he has grown the team to over 60 specialists working across the region in 6 different countries.

In 2018, MightyHive merged with S4Capital (SFOR.L) , the tech-led, new age, new era digital advertising and marketing services company established by Sir Martin Sorrell.

Meruyert is a digital analytics specialist based in Nur-Sultan, Kazakhstan. With more than 5 years experience in digital and business analytics, she is currently leading A/B testing and personalization practices for MightyHive in SEA.