MAGAZINES DAY 1: PRINT

Magazine covers with impact Cover lines: Writing, design and placement of your headlines and promos Cover art: Photos, illustrations and “type attacks”
Making “something from nothing”

Navigation: from Table of Contents and beyond

Inside spreads: Using the grid, white space, text and photography

Front, middle, and back of book: What makes a good magazine “flow?”

Infographics: From simple text boxes to diagrams and beyond  

Inside the magazine redesign process, from analysis to relaunch

Innovation in print advertising design and placement

MAGAZINES DAY 2: DIGITAL and LEADERSHIP

Web and tablet best practices today

Navigation for mobile stories: Think “linear”  

The design of native advertising / sponsored content for digital magazines 

Newsroom culture: Leadership, planning and teamwork for magazines

We must work together: newsroom + marketing + circulation + advertising

Extending your brand and developing audience via social media and marketing

CRITIQUE SESSIONS will review your print and digital publications submitted in advance. We will share successes and rethink the work that, for whatever reason, missed the mark. 

HANDS-ON EXERCISES will offer the option to rethink your magazine for mobile - or - rethink your cover approach

Click here to download the brochure.