Programme | Native Advertising and Digital Strategies
Native Advertising and Digital Strategies
Digital Strategies - Seminar
Media Industry in Digital-Tech Era: From Newsroom Transformation to Business Model Innovation
The Next Generation Technologies that Reshaping the Media Industry
Monetisation Strategies for Traditional Media in Digital-Tech Era
Native Advertising: The New Business Behind News Business
Media Industry in Digital-Tech Era: From Newsroom Transformation to Business Model Innovation
- Breaking publishers’ dependence on platforms
- Restoring trust in the era of Fake News
- Deploy maximum technology
- Better labelling and prominence for brands
- Social Media and Messaging
- Shifting Business Models: from advertising to reader payment
- Data, registration, and new permissions
- Newsrooms embrace Artificial Intelligence (AI)
The Next Generation Technologies that Reshaping the Media Industry
- Apply News Plus, Google News & Google AMP
- Blockchain
- 5G networks
- Self-driving car
Monetisation Strategies for Traditional Media in Digital-Tech Era
- The rise of online media and the decline of traditional media
- Update your business model
- Develop a platform strategy
- Rethink the overall value stream and operating modEL
Native Advertising: The New Business Behind News Business
- Native Ads Landscape
- Native Ads Technology Landscape
- Evolution
- Personalization
- Profits
- Maximize Customer Engagement
- Drive Relevant Traffic
- Native Advertising vs Content Marketing vs Editorial Content: Trust Issue
- The line between editorial content and advertising in news
- Examples, case Studies and exercises
Note: This programme can also be organised as in-company programme
