Day 1, 23 January

SEO

Basic principles: How search engines work

Users and utilization of search engines - who searches how and what with Google?

Google updates: Panda, Penguin & Hummingbird

Approaches to optimisation: technology, structure, content, links

Categories, tags, blogs and feeds for publishers

Editorial SEO: search engine-oriented writing

SEO: Mobile research

Google News: Hot to position yourself more effectively with latest news

Relaunch SEO: How do I lose as little Google traffic as possible when relaunching?

Optimal landing page + topic pages

Day 2, 24-January

Analytics, Social Media & Audience Growth

How to set-up Google Analytics 

Google Search Console

Target group analysis

Social media platforms: Facebook, Linkedin, Twitter, Snapchat & YouTube

Differences between SEO & Social Media Optimisation

Videos & live streaming on Social Media

Targeting different groups

Publishing calendar

Growth Hacking

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