Join us as we convene in Chicago and New York City for the New Digital Business Study Tour. Our 5 day event will focus on practical new revenue ideas that you can apply directly in your own business. We will visit innovative media players: from local publishers developing innovative products and services for their readers and advertisers, to media startups focusing on revenue from merchandising and sponsorship deals. Learn from the best of the U.S.
2-6 October 2017
Chicago & New York City
The New Digital Business Study Tour is designed for media professionals who are interested in innovative business models from inside and outside traditional media companies. We recommend this tour for: Digital Directors, Publishers, CEOs, Digital Advertising Directors, Heads of Innovation or Strategy, Editors-in-Chief, and anyone looking to glean new insights on revenue.
Valérie Arnould will be your on-site guide throughout the 5-day tour. Since joining WAN-IFRA in 1997, Valérie has accrued more than 20 years of experience as a media journalist. Currently, she is a team member of WAN-IFRA's Global Advisory division where she works with the Advisory Team in leading global consulting projects. She is also the Programme Lead for WAN-IFRA's top global conferences including: World News Media Congress and our Digital Media Event Series. She has contributed to numerous research reports, including Alternative Revenue Streams for Publishers - a solid introduction for this tour. As part of her research, Valérie interviewed numerous publishers who had found success discovering new business models - whether its through events, e-commerce, video or marketing services - Valérie has experience taking the pulse on what generates revenue for publishers.
An itinerary for the New Digital Business Study Tour will be available upon request, please contact Nicole Frankenhauser
An unofficial part of every WAN-IFRA Study Tour agenda includes the powerful networking among your peers. A typical Study Tour draws interest from participants around the globe, and this certainly enhances the learning experience as you discuss with one another what is working - and not working - in your newsrooms. The exchange of ideas and peer-to-peer discussions remain a highlight for the participants who can takeaway new ideas to reuse back home.
