Trust, Transparency and Personalisation – Building deeper relationships with your readers

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WAN-IFRA is one of the partners (alongside a team of broadcasters, media companies and technology providers) working on the Content Personalisation Network CPN, a Horizon 2020 EU-funded project that is creating an innovative, transparent approach to personalise digital news content.

We launched the Content Personalisation Network project (CPN) over two years ago to develop a trustworthy solution for personalising digital news content. As the project reaches the end, we are delighted to invite media professionals interested in news personalisation to a webinar on Thursday 7 May at 3pm CET.

 Join us to hear industry leaders discuss questions such as:

●      What types of personalisation? What does personalisation mean for you?

●      Why personalisation? What do we want to achieve?

●      What are the effects in the current COVID-19 crisis?

●      What about privacy and transparency?

●      What are the challenges and how to overcome them?

Panelists:

●      Swantje Fischenbeck, Innovation Management, Der Spiegel, Germany

●      Jarno M. Koponen, Head of AI & Personalization, Yle News Lab, Finland

●      Gordon Edall, Managing Director, Globe Labs, The Globe and Mail, Canada

●      Ine van Zeeland, PHD Researcher on Privacy at imec-SMIT, Vrije Universiteit Brussel, Belgium

Spotlight on CPN startup partners:

●      Al Ramich, Founder and CEO at Loomi.AI, UK: ‘How to improve metadata for better personalisation?’

●      Mattia Fosci, CEO, ID-Ward, UK: ‘How can media companies manage user identity and personal data in a privacy-first, post-cookie world?’

●      Nicolò Pomini, Software Engineer, U-Hopper, Italy: ‘Solving the cold start problem?’

 

 

Trust, Transparency and Personalisation – Building deeper relationships with your readers

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