COURSE OUTLINE 

* Define the key ingredients of an appealing digital headline. 

* Understand the different approaches required for social headlines across multiple platforms. 

* Analyze key principles of SEO headline writing. 

* Examine the risks and pitfalls of ‘clickbaiting’. 

* Principles of writing handlines for adaptive sites. 

* High impact headline writing skills. 

* Secrets of crafting headlines for a range of platforms and content formats. 

* and more ......