THE NEWSROOM OF TOMORROW
14:00 hrs - Newsroom management: Big projects for small and midsized newsrooms
There has always existed a belief that a digital project will only be successful if it has a great amount of human and economic resources. However, various digital projects throughout the region can demonstrate that the cost / audience / relevance ratio evolves as we create content designed more demand than supply.
Speakers
Associate Consultant, WAN-IFRA, Mexico
14:45 hrs - How to innovate and create impact in local media: the case of Correio*
Speakers
Innovation Editor, Correio*, Brazil
15:30 hrs - Newsrooms in the new digital economy
When talking about newsrooms of the future we tend to think of a room full of technicians and systems in charge of writing, editing and reporting. What we propose is to think of a different approach: that of a digital newsroom, full of journalists, supported by technology and focused on a very specific focus: News & Audience First. This presentation will provide a thorough analysis of which are the pillars that support "the newsroom of the future" and how technology can strengthen the workflows it needs.
Speakers
Operations General Manager, Protecmedia LATAM
Chief Marketing Officer, Protecmedia