Small and Mid-Sized Businesses: how to set yourself apart and give your newsbrand an edge
Location:
Auditorium, Ground Floor
Big newsbrands invest substantial amounts on marketing campaigns, using ad agencies to convey their mission and values to the public. What are the smaller brands doing to be heard and understood and to convince audiences to pay for their product against that of a competitor?
Moderator
CEO, Local Media Association, USA
Speakers
Editor in Chief, Director of Content, Brunswick News, Canada
SVP/Head of Consumer Products, USA TODAY NETWORK, USA
Audience and Content Director North West, Reach plc, United Kingdom
Community organiser , The Bureau Local, UK