Sessions 20

Session 5: Day 2 Opening Keynote

 

Moderator 

The Way Forward: How to Save the News Business & Why Only Journalism will Save Journalism

Based on its annual book: 'Innovation in News Media' - the industry's barometer published in conjunction with WAN-IFRA for more than two decades - this fascinating and thought-provoking presentation will demonstrate that news publishers can survive and thrive in the digital age through content-driven innovation. During the presentation, we will travel to every continent and size of market to learn how others publishers are innovating editorially and in their business models. The cases demonstrate that a 'back-to-basics' journalism-first strategy is the only way news media can cut through the noise and attract paying readers, bigger ad revenue and more influence than ever before.

Speakers 

  • President, Innovation Media Consulting Group, UK

Shariff