Session 3: Breaking newsroom walls. Aligning company goals. Responding to the audience’s needs.
Location:
Global Classroom - SUNY Global Center
A product role not only enables a smoother connection between the newsroom, the business and the tech side of a news company. It is also key in connecting the newsroom to the ever-changing needs of the company’s digital audience, while keeping business goals in mind and understanding any technological complexity a given project might have.
Moderator
Director of Product, Chartbeat, USA
Why Newsrooms find "Product" Hard
10:15-10:45 - A presentation by Nick Petrie on the how product can help a company transition from centuries of similar workflows and processes, into a company that needs to constantly adapt to the changing needs of its digital audiences in extremely competitive business and technological ecosystems, followed by a Q&A with Emily Ingram.
Speakers
Deputy Head of Digital, The Times & Sunday Times, UK
Fireside Chat with The Atlantic
10:45-11:15 - Join The Atlantic's Andrew Phelps for a look at how the publication is laying the groundwork to elevate its product and subscriber experience across platforms and expand its digital consumer business.
Speakers
Senior Director - Product, The Atlantic, USA