User experience and design have become a must have in today’s digital era. Companies of the likes of Amazon, Google, Facebook, Spotify, Netflix, AirBNB and Uber provide the smoothest and friendliest user journeys. News media companies cannot afford to stay behind and risk losing their audiences’ invaluable attention. News companies with a product strategy and mindset are a step ahead when it comes to creating the most adapted tech solutions and provide top-level user journeys.