The status of digital subscriptions in Latin America
Location:
Official timetable established: Mexico City - ONLINE
As interest in digital subscription models grows in Latin America, lessons from pioneering media companies in Brazil and Argentina who have launched paid content strategies several years ago are more valuable than ever. What lessons can be shared with local and national media outlets whose strategy is more recent or that are just starting to look into this alternative revenue stream? How have these models been adapted to the current circumstances?
TIME: 3:00 PM CDMX/Bogotá · 5:00 PM Buenos Aires/ São Paulo · 10:00 PM Madrid
Moderator
Americas Director, WAN-IFRA
Speakers
Product Manager, Quartz, US
Global Strategy Lead, Google News Initiative, USA
Director of Digital Monetization, El Espectador, Colombia
Business Director, LA NACION, Argentina
