The Millennials may find Digital Media like a slice of cake, but for those who have either missed the bus, or did not have access to learn the ropes, Digital Media can become both embarrassing and intimidating.

This workshop will hand-hold the executives through some of the most elementary activities one performs online. It starts with an explanation of most common terms used in digital media and digital advertising and ways of measuring digital media and its impact. For those, who wish to sell digital inventory, the workshop will provide a comprehensive understanding of creating value proposition for advertisers, making a sales pitch and convincing advertisers and maximising yield for them.