This workshop is designed to prepare journalists to work effectively with leadership and sales/revenue teams to develop and execute strategies leading to commercial success in a world where mobile devices and mobile experiences have displaced not only print, but “legacy” digital as well.

The outcome of the workshop should be a solid understanding of how mobile digital experiences are changing human behavior, how mobile solutions differ from the traditional, and how digital media revenue tools and techniques, including direct reader revenue, apply to the mobile world. Every attendee should develop an action plan to help the attendee’s organization adapt to this changing landscape.

The workshop will encompass 10 sessions over a two-day period.

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