November 14
Mardi

• 14:00

  Content Marketing: Worldwide Trends

  Location: 

  Argentina Hall

  Intervenants 

  • Melanie Deziel

    

    Branded content strategist, USA

• 14:30

  Accenture Interactive: a success story in Content Marketing

  Location: 

  Argentina Hall

  Intervenants 

  • Ezequiel Arslanian

    

    Managing Director Accenture Interactive HSA, Argentina

• 15:00

  Session by Disney Interactive

  Intervenants 

  • Marcos Amadeo

    

    Director, Disney Interactive, The Walt Disney Company Latin America

• 15:30

  Creating an engaged digital audience

  Intervenants 

  • Julián Gallo

    

    CEO, Bitbol.la, Argentina

• 16:00

  Coffee Break

  Location: 

  Foyer S2

• 16:30

  Panel Discussion

  Location: 

  Argentina Hall

  A panel discussion by media and branded content experts, content creators and consultancies will provide a unique space to understand to what extent Content Marketing is an opportunity or a threat for the media industry.

  Moderator 

  • Nicolás Pérez

    

    New Media Adviser and Content Marketing Consultant, Ecuador

  Intervenants 

  • Melanie Deziel

    

    Branded content strategist, USA

  • Ezequiel Arslanian

    

    Managing Director Accenture Interactive HSA, Argentina

  • Marcos Amadeo

    

    Director, Disney Interactive, The Walt Disney Company Latin America

  • Julián Gallo

    

    CEO, Bitbol.la, Argentina