Categories and Descriptions | Print Innovation Awards
Print Innovation Awards
When you register an innovative project please link it to one of the following categories or – if this is not possible – indicate a new category you suggest.
Topics
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Innovative advertisements or advertising campaigns in print or in a combination of print and digital. This includes technical innovations, innovations in the use and combination of materials, and innovative advertising formats. Innovative advertising typically addresses multiple senses, stimulates response and interaction, and creates surprise effects.
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Product innovations enrich existing products. They typically address new audiences, extend the brand, attract new advertisers, or enable new business models.
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Special editions of periodicals usually focus on major events in a region by targeting a specific topic. They may also target special needs, such as self-promotion, customer groups or topics that are relevant for a specific date, as with an anniversary.
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Print products can be very attractive for young audiences. Products for young readers cover topics of interest to them and explain general news events in ways that are more understandable for them. These kinds of products can also help in developing the reader base of the future.
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Publishers are always looking for new audiences. This category rewards the most successful campaigns that engage with new audience groups in innovative ways.
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Newspaper publishing houses, like other companies, have an increasing need to be more sustainable in their production as well as everyday operations. In this category, we are looking for innovative ways to be more sustainable both in general operations as well as newspaper production. We are looking for companies that lead by example and are determined to make the world a better place.
