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Programme | Middle Eastern Media Leaders eSummit
Middle Eastern Media Leaders eSummit
Sessions
November 03
Mardi
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13:00
Welcome remarks and presentation of 2020 WIN Editorial Leadership Award.
Intervenants
Director Middle East, WAN-IFRA, Germany
Chairman of the WAN-IFRA Middle East Committee, KSA
Managing Director, Dubai Media City (DMC), Dubai Studio City (DSC) and Dubai Production City (DPC), UAE
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13:40
Fireside chat: Recalibrating your business during covid
Middle Eastern Media Leaders discuss their plans and strategies from a business, sustainability and human resources perspective
Moderator
Digital Media Strategist, Consultant and Content Creator, Jordan
Intervenants
CEO of Press Sector at Dubai Media Incorporated (DMI), United Arab Emirates
Publisher & Chairman, United Jordan Press, Jordan
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14:15
Keynote
Newsroom Transformation: Reimagining the Distributed Workplace
Most newsrooms moved to a virtual mode during the pandemic. Will physical newsrooms disappear? How does team communication and culture change? What do new workflows and routines look like amid concerns over safety, health and mental well-being? These ideas will literally change the way you work! Will it mean changes in the way stories are covered too?
Intervenants
Editor-in-Chief, The Straits Times & SPH's English/Malay/Tamil Media Group, Singapore
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14:45
News Reader Revenue Program
How is the Google News Initiative offering help and support to news publishers in the MENA region, especially in the hard times of COVID-19? This session focuses on Google's commitment towards news publishers which led to the recent announcement of Google News Showcase. You will also learn more about the "News Consumer Insights" tool, which helps newsrooms leverage data, analytics, and insights to help build sustainable digital businesses.This session is brought to you by:
Intervenants
Head of Global Partnerships, Google MENA
Revenue Solutions Manager, Google UK.
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15:45
Building a data culture
South China Morning Post has transformed into a global media company in a few short years in part due to data culture shifting the conversation and focus around innovation. Learn more about how SCMP has deployed data specifically in the context of building personas - to humanize data, better understand its users, and drive behavioral impact across the organization even beyond the newsroom.
Intervenants
VP of Data, South China Morning Post
From 4 to 300 Data Analysts
Expressen has increased its reach on mobile from 700,000 to 4.7 million readers and viewers in five years – and is soon to be Sweden’s largest new site. One key factor behind this tremendous growth has been Expressen’s data strategy which has turned them into the most data informed newsroom in the Nordics. “From 4 to 300 Data Analysts will present hands-on tactics on creating a data informed newsroom that consists not only of 300 journalists, but also of 300 data analysts.
Intervenants
Chief Marketing Officer, Expressen, Sweden
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16:40
Post Covid Media Outlook - The Crystal Ball
The economic fallout from the pandemic will impact the news industry quite hard. How will recovery look like? The outlook session will provide new perspectives and insights to shape your strategies post Covid.
Moderator
Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
Intervenants
Senior Managing Director, Telecommunications, Media & Technology, FTI Consulting
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17:15
End of day 1
November 04
Mercredi
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13:00
Keynote
The way forward - Do's and Don'ts to survive and thrive beyond 2020
Innovation in News Media World Report Presenting the annual must-read world report on behalf of WAN-IFRA on the latest ways and means news media are reinventing themselves.
2020 has been a year worthy of a special edition. And since this year’s edition was created during a time of unprecedented media transformation, this year’s Innovation in News Media World Report is dedicated to the future.
Moderator
- Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
Intervenants
President, Innovation Media Consulting Group, UK
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13:45
Deep Dive Session
In conversation with Fares Akkad on Facebook and news publishers.
This session is brought to you by:
Intervenants
Director of News Partnerships - Growth Markets (APAC, LATAM, MEA and Turkey), Facebook, United Arab Emirates- Digital Media Strategist, Consultant and Content Creator, Jordan
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14:45
Newsroom management in the post-COVID19 era: how to harness the pandemic towards more effective newsroom management policies and practices
Panel hosted by Women in News, a WAN-IFRA initiative
Moderator
Founder and Director, Welad Elbalad Media Services LTD, Egypt
Intervenants
Co-founder and CEO, Daraj.com
Deputy Chief Editor, Ahram Online
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15:40
Audience in lockdown
What we learned about our global audience behaviours in 2020
Intervenants
Head of audience growth, Vogue Global Network
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16:15
Mobile storytelling for the post Covid19 era!
Intervenants
CEO and Founder of García Media, USA
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17:00
End of day 2
November 05
Jeudi
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13:00
The future we want – HRH Princess Rym Ali in conversation with Laila Baker, UN Regional Director for the Arab States
The United Nations is marking its 75th anniversary at a time of great challenge, including the worst global health crisis in its history. Will it bring the world closer together? Or will it lead to greater divides and mistrust?
Moderator
Senior Communications Advisor/spokesperson at UNHCR Regional Bureau for the Middle East and North Africa
Intervenants
Founder, Jordan Media Institute
UN Regional Director for Arab States
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13:45
Transforming News and Newsroom culture in the digital era: ten big ideas
Newsroom Transformation – Lessons from West and East
George Brock will take you through a checklist of key actions to guarantee success in digital publishing. Covid-19 is accelerating the shift from print towards digital and from advertising towards subscription revenue
Intervenants
Media Consultant and Researcher
Digital transformation insights
Intervenants
Deputy Editor in Chief, ALRoeya newspaper
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15:00
Making Digital Subscription work in the Middle East
More and more readers throughout the world are showing an increasing willingness to pay for news online. Now is an ideal time to launch sustainable digital business models for news in the Middle East. This session is dedicated to helping support media leaders in the Middle East in getting started.
Breaking stereotypes – Why the Middle East will pay for real news online
Scott Armstrong is leading the ‘pivot to paid’ in the Middle East as Editor in Chief of Arabian Business, the first title in the region to go behind a paywall. As the former Editor in Chief of the Times of Oman, plus spells with the UAE’s The National and Al Arabiya, he knows publishing in the region inside out, and is challenging the self-fulfilling prophecy…the “Middle-East will never pay”.
Intervenants
Editor-in-Chief, Arabian Business Dubai, UAE
There is no button for digital subscription success. It’s simple. Just get started!
Since 2017, the Scandinavian regional newspaper group Amedia has become a beacon of hope for the global publishing industry. Embedded in an ocean of free content from state-owned-TV & radio, from free quality news websites with more traffic than Facebook and obviously Social Media itself, Amedia started a high priced digital subscription strategy. Does this sound like the Middle East in 2020? Pal Nedregotten is one of the key architects of that island of growing subscribers and growing revenues – while still in an ocean of free content.
Intervenants
Executive Vice President, Amedia AS, Norway
Applicable essential learnings for Middle East from 8 years of paid content strategy
The NOZ-Group is a newspaper group in Northern Germany with more than 40 mid-size and small edition newspapers. Nicolas Fromm, third-generation-publisher, will present the essential milestones that the NOZ-group had to achieve in order to reach the monumental growth they have had in 2019 and 2020. Surrounded by competitors, they found the key challenges were not competition and the users but rather a set of internal stumbling blocks that had to be transformed. The good news is that’s exactly where Media Leaders can make a difference.
Intervenants
Managing Director, NOZ-Digital, NOZ Medien & mh:n MEDIEN, Hamburg, Germany
Learnings & suggestions for a digital subscription road map
As the moderator of this session, former Axel Springer executive and now globally active consultant for the transforming media industry with several projects in the Middle East, Gregor Waller will wrap up and complete the learnings of the three sessions with global findings. He will also structure the highlights and translate them into applicable and actionable steps as key takeaways.
Intervenants
Principal Consultant, WAN-IFRA Consulting, Germany
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17:00
End of conference
