Categories | 2020 LATAM Digital Media Awards
2020 LATAM Digital Media Awards
These awards are open to news media companies and entities affiliated with the news media industry actively operating within the region. Entries must be prepared and uploaded by the news media organisation, news media organisation representative, advertising agency, or public relations firm working on the company's behalf. International media may apply as long as it has active operations within Latin America.
The competition is open to any project published or being held between August 2019 and August 2020.
Topics
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The category will evaluate the content, presentation and composition of general news sites, including mobile web and apps, as well as desktop (does not include microsites).
Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia to better tell the story, speed of access and the service's overall contribution to revenue goals.
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Entries should demonstrate an ability to relate a story in a concise and objective way to improve the reader experience and engagement with the news brand, while adding value to the narrative.
The appropriate video format for specific platforms (e.g. Facebook vs YouTube vs Instagram), the technical quality of the shooting and realisation, and the possible emotional and aesthetic impact of the video will be taken into consideration.
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Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics, in the context of breaking or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
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Best new paid content initiative (via subscription, membership or crowd funding), with the aim of increasing revenue from readers. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, and an effective call to action.
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This category is open for publishers' marketing campaigns for their own news brands. Entries should have clear messaging, an effective social strategy, strong brand voice and efficient targeting.
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Entries should demonstrate added value to readers/users via excellence in content marketing across multiple platforms. Entries will be measured on creativity, effective use of each media platform, brand voice and providing the best user experience in a post-ad blocking media environment.
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Entries should demonstrate an original offering for attracting, retaining and engaging their audience, together with a measurable growth. Audience engagement can be done through social media, newsletters or other initiatives that make best use of the chosen platform, and actively reflect the voice and tone of the news brand.
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Entries must comprise projects aimed at enhancing news literacy skills, promote critical thinking and further the smart consumption of news. Projects that demonstrate strong evidence of success in engaging a specific audience or age group will be granted extra credit.
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This category is open to lifestyle, entertainment or sports products, including websites, mobile sites, apps, microsites or dedicated verticals. Entries must demonstrate a strong quality in content, consistency in UX and an added value for readers and clients. Innovative design, multimedia to improve the narrative, ease of navigation, site speed and the overall distribution of the information will be taken into consideration.
This category is exclusive to LATAM and the winner will not compete at WAN-IFRA's 2021 World Digital Media Awards
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This category is open to specific editorial projects or microsites covering a current social reality in LATAM, including or combining strong storytelling elements. The use of digital formats, the project’s reach and social impact, and its journalism quality will be evaluated.
This category is exclusive to LATAM and the winner will not compete at WAN-IFRA's 2021 World Digital Media Awards
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This category looks for innovative initiatives to tell the news through different audio formats: podcasts, audionotes, audio notifications or settings in smart devices or virtual assistants with AI technology (for instance, Alexa for Amazon), among others. Entries must demonstrate mastery of the chosen format(s), strong quality of execution, an added value to the listeners, and a measurable loyal audience.
This category is exclusive to LATAM and the winner will not compete at WAN-IFRA's 2021 World Digital Media Awards
