The economic fallout from the pandemic will impact the news industry quite hard. How will recovery look like? What are the structural changes vs cyclical ones?

Most newsrooms moved to a virtual mode during the pandemic. Will physical newsrooms disappear? How does team communication and culture change? What do new workflows and routines look like amid concerns over safety, health and mental well-being? These ideas will literally change the way you work! Will it mean changes in the way stories are covered too? 

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How will the newsroom change post-Covid?

Hong Kong endured a difficult year that started with an unprecedented civil unrest before being struck by the global Covid-19 outbreak that forced the city to walk on an economic tightrope. The news industry was not spared either - SCMP’s editorial and business operations had to weather the double impact of being on the frontlines of the protest and the pandemic.

SCMP CEO Gary Liu shares his account of what leadership looked like leading the company through the crisis and the importance of resilience in confronting new challenges facing the Post. He also updates how SCMP’s digital transformation has put the organisation in a better position to take on current and future challenges as it enters a phase of building sustainable business models for the future through innovation and commercial creativity.

Will advertising-led business models survive? What is the future of Programmatic? Are advertising alliances among premium publishers the way forward?

This session will kick off with the release of the 2020 joint WAN-IFRA Syno International AdTrust survey findings which will include the impact Covid-19 has on consumers' trust in media. 

What does a post-cookie world look like and opportunities for news publishers.

With advertising revenue in a free fall, paid digital subscriptions is seen as the way forward. Will this work in Asia?

A look at the fascinating world of content-led commerce and its potential. Add to it unconventional approaches like social selling and gamification - the possibilities are endless!

An animated discussion on the various initiatives publishers have embarked on to diversify revenue streams. 

Publishers banking on events as a revenue stream have been forced to pivot to virtual versions. How does one redesign a face-to-face experience for an online setting and still offer value to one’s audience, speakers and sponsors? This panel forces us to re-examine the fundamentals and challenges us to rethink our assumptions around live journalism and experiences.