In his talk, Dmitry will share actionable strategies on how to effectively reframe the relationship with your audience by commissioning content directly linked to its user needs.

Social media usage - across all platforms - increased during the early stages of the outbreak. More widely - given the importance of social networks in our media diets - platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis. These trends are likely to continue post-pandemic, with the result that social networks will become an increasingly important source for talent spotting, as well as a key avenue for content and information consumption. This trend matters for brands, creators and influencers, as well as governments and other public entities, alike.