Digital advertising: every crisis has a silver lining
Digital advertising: every crisis has a silver lining
Date & Time: Tuesday 23 June, 10:00 Mexico City - 12:00 Buenos Aires - 17:00 Madrid
Access: Exclusive for AMI/WAN-IFRA members
Duration: 90 min
Language: Spanish
Description: Media landscape has been hit hard by the recent ad spend slump triggered by an ongoing global pandemic. While web traffic was rocketing, ad spend and CPM prices were crumbling dramatically.
Advertiser reactions also had a detrimental effect; In a climate where the pandemic was taking over the narrative, advertisers have been more reluctant to associate their brands with anything related to the coronavirus, or anything considered bad news. Is there light at the end of the tunnel? Our experts on both sides of the ocean will discuss the effects of the pandemic on their markets and the future of digital advertising. Make sure not to miss it.
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